Non Profits using Facebook Timelines

An example of Best Friends Animal Society’s Facebook Timeline Cover page. Source here

Considering the mandatory roll-out of Facebook Timelines to all pages on March 30th, I thought I’d share this cool resource.

I came across Nonprofit Tech 2.0 blog a couple of months ago. It was created and is managed by Heather Mansfield, a pioneer in utilizing social media for the nonprofit sector. She has fifteen years of experience utilizing the Internet for fundraising, community building, and advocacy. To date, she’s presented more than 100 social media and mobile technology trainings throughout the United States, Canada, and Asia as well as over 500 webinars to audiences worldwide. More on her Bio here.

She wrote a post earlier this month detailing her choice of the 11 best and most inspiring Non-Profit Facebook Timelines she has come across, which includes, Amnesty International, International Rescue committee and many more organisations doing amazing work.

Another interesting post, demonstrates a step-by-step guide to custom design your Non-Profit’s Facebook Timeline profile. According to her blog post, it definitely entails a lot more than just uploading a profile picture.

Read her guidelines here. 

She is also the author of  Social Media for Social Good: A How-To Guide for Nonprofits, which I would love to get my hands on! 

Enjoy using social media strategies to promote your non-profit effectively and to raise awareness about your mission!

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Awareness into Action

Source here                                                                                               Source here

I loved reading Amnesty International‘s article entitled ‘Kony 2012: How Can We Turn Awareness Into Action’

This is the biggest question Health Communicators attempt to answer everyday.

We, in the field can learn so much from the Invisible Children group and their Kony 2012 Campaign.

I am convinced that they have effectively used social media and social marketing tools, namely Facebook, Twitter and Youtube, for good: to raise awareness, spark interest, heighten our emotions and advocate for this important cause – to find and arrest Joseph Kony, a war criminal and leader of the Lord’s  Resistance Army (LRA), thereby bringing justice to over 30- 000 children who have been his victims.

For more than two decades, Amnesty International has documented crimes committed by the LRA and their horrific impact on the lives of thousands of civilians in Central African Republic, Democratic Republic of Congo, South Sudan and Uganda. Thanks to Invisible Children, the world is now becoming more aware of the devastating atrocities these children are facing.

Megan Ernst writes in a student newspaper for the University of Georgia and interviews students and their responses to the film. Teman Worku’s response stood out for me. He’s a freshman and a broadcast journalism major whose family is from Africa.

He said that “the good work Invisible Children are doing in Uganda is important, whether or not Kony is still active there. Just like Haiti was forgotten after the earthquake, Uganda is in danger of being forgotten just because Kony has moved on. If he’s not in Uganda, there are probably still children and families affected by what happened,” Worku said. “Do you think Haiti is still suffering? I would assume there are still problems in Uganda and this campaign can help to shed light on what we can do.

To date, 84 661 758 people have seen the full 29-minute film. See the 1:19 trailer here if you have not seen it yet.

The video urges everyone to sign a pledge to bring him to justice in 2012 and to ‘cover the night’ by plastering his face across the nation on April 20th.

On that day, I look forward, with bated breath to see how the world and our governments will respond to people ‘covering the night’ as the video encourages. Despite the criticisms of the campaign, the success of using new media to raise awareness of this issue is indisputable.

Source here                                                                                                                Source here 

Valuable Social Media Toolkit

“A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts.” – August 2010, updated in July 2011  

A few weeks ago I came across this valuable resource online by the CDC (Centers for Disease Control and Prevention) and their Office of the Associate Director for Communication. It is filled with tools and resources for health organsations and non-profits to make use. The CDC showcases their Social Media campaign for their Vital Signs campaign, which is very useful.

I was especially interested to see an example of a Social Media Communications Strategy and Evaluation Worksheet, especially since there has been a shift to focus on the scientific evidence of health communication interventions and evaluations. Enjoy reading through this FREE resource, I know I will!

If you are in the Health Communications field, contact me. Let’s stay in conversation, share ideas and learn from one another.