Dreaming up dreams

I’ve been doing a lot of dreaming and a lot of praying recently about this year, and I’ve started re-reading this little gem of a book – ‘A recipe for dreaming’ by Bryce Courtney. Find it here on Amazon.
It’s a 1 poem-a-page kind of book, which is great since I’m reading quite a bit at the moment.. So I thought I’d share this one with you.

“Go where you’ve never been before. Dream up a destination, a path to follow, a wildest unknown way, over rocks and scrag, across high hills where the winds bite cold with malice, through deep mysterious valleys where the wild things roar and echo and rumble and stamp and hiss great clouds of steam from their terrible huffing ways.

Dream the impossible dream and start walking towards it.

On the way you’ll be beaten up, chewed, spat out, mauled, ripped apart, given up for lost. Quite soon you’ll learn what it feels like to be beaten up, chewed, spat out, mauled, ripped apart, given up for lost.

This is called ‘experience’ and it’s very very valuable in life, because what you mostly learn from it is that you were more afraid of what might happen that what did happen. Most successful outcomes are achieved by calling a series of unconventional bluffs.

One bright sunny morning you’ll discover that the wild unknown way you took is carpeted with moss and strewn with tiny flowers. It has become a familiar path, a well-trodden direction which has put you miles ahead of anyone else and much, much closer to achieving your once impossible dream.”

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Non Profits using Facebook Timelines

An example of Best Friends Animal Society’s Facebook Timeline Cover page. Source here

Considering the mandatory roll-out of Facebook Timelines to all pages on March 30th, I thought I’d share this cool resource.

I came across Nonprofit Tech 2.0 blog a couple of months ago. It was created and is managed by Heather Mansfield, a pioneer in utilizing social media for the nonprofit sector. She has fifteen years of experience utilizing the Internet for fundraising, community building, and advocacy. To date, she’s presented more than 100 social media and mobile technology trainings throughout the United States, Canada, and Asia as well as over 500 webinars to audiences worldwide. More on her Bio here.

She wrote a post earlier this month detailing her choice of the 11 best and most inspiring Non-Profit Facebook Timelines she has come across, which includes, Amnesty International, International Rescue committee and many more organisations doing amazing work.

Another interesting post, demonstrates a step-by-step guide to custom design your Non-Profit’s Facebook Timeline profile. According to her blog post, it definitely entails a lot more than just uploading a profile picture.

Read her guidelines here. 

She is also the author of  Social Media for Social Good: A How-To Guide for Nonprofits, which I would love to get my hands on! 

Enjoy using social media strategies to promote your non-profit effectively and to raise awareness about your mission!

Awareness into Action

Source here                                                                                               Source here

I loved reading Amnesty International‘s article entitled ‘Kony 2012: How Can We Turn Awareness Into Action’

This is the biggest question Health Communicators attempt to answer everyday.

We, in the field can learn so much from the Invisible Children group and their Kony 2012 Campaign.

I am convinced that they have effectively used social media and social marketing tools, namely Facebook, Twitter and Youtube, for good: to raise awareness, spark interest, heighten our emotions and advocate for this important cause – to find and arrest Joseph Kony, a war criminal and leader of the Lord’s  Resistance Army (LRA), thereby bringing justice to over 30- 000 children who have been his victims.

For more than two decades, Amnesty International has documented crimes committed by the LRA and their horrific impact on the lives of thousands of civilians in Central African Republic, Democratic Republic of Congo, South Sudan and Uganda. Thanks to Invisible Children, the world is now becoming more aware of the devastating atrocities these children are facing.

Megan Ernst writes in a student newspaper for the University of Georgia and interviews students and their responses to the film. Teman Worku’s response stood out for me. He’s a freshman and a broadcast journalism major whose family is from Africa.

He said that “the good work Invisible Children are doing in Uganda is important, whether or not Kony is still active there. Just like Haiti was forgotten after the earthquake, Uganda is in danger of being forgotten just because Kony has moved on. If he’s not in Uganda, there are probably still children and families affected by what happened,” Worku said. “Do you think Haiti is still suffering? I would assume there are still problems in Uganda and this campaign can help to shed light on what we can do.

To date, 84 661 758 people have seen the full 29-minute film. See the 1:19 trailer here if you have not seen it yet.

The video urges everyone to sign a pledge to bring him to justice in 2012 and to ‘cover the night’ by plastering his face across the nation on April 20th.

On that day, I look forward, with bated breath to see how the world and our governments will respond to people ‘covering the night’ as the video encourages. Despite the criticisms of the campaign, the success of using new media to raise awareness of this issue is indisputable.

Source here                                                                                                                Source here